Effective
Use of Social Media for HR
HR function of an organization has evolved rapidly during the last few decades. At the very early stages organizations perceived managing people as a welfare function, later on this was developed in to personal management and then personal management was replaced by Human Resource Management. Today it has moved one step forward to the strategic Human Resource Management.
Any organization will require talented and competent employees to drive the organization towards set goals.
With the changes taking place in social –cultural world
Social media creates a massive influence on people. If organizations are strategic
enough social media can be used as an effective data source to manage their human
resources, for the betterment of both the organization and employees.
More and more organizations are trying to use social media
as an effective tool for recruiting as it provides the opportunity to target
and short list right candidates with required talents and skills.People use social media to express their interests, views, attitudes as well as frustrations and depressions. Adding to that, social media paints a clear picture of different life styles of human beings.
These learnings can then be objectively linked to the job environment and requirements that will enable organization to attract the real talents while assuring opportunities to those new recruits to achieve their aspirations.
References
Armstrong, M. (2014). A handbook of human resouce
management practice. In M. Armstrong, A handbook of human resouce
management practice. London: Kogan Page.
Miguel R. Olivas-Lujan, Tanya Bondarouk. (2013).
Social Media in Human Resources Management. In T. B. Miguel R. Olivas-Lujan, Social
Media in Human Resources Management. Bingley: Emerald.
Richard N. Landers, Gordon B. Schmidt. (2016).
Social Media in Employee Selection and Recruitment. In G. B. Richard N.
Landers, Social Media in Employee Selection and Recruitment. Springer.
Talent acquisition is the major area in HR that need to use social media effectively. Most organizations use facebook career pages as source of employee branding and Youtube to publish video advertisements. But at the same time there is some risk to expose confidential information of the organization. It is better to have organizational policy on using social media.
ReplyDeleteAs you have mentioned using social media as a tool for recruiting has its advantages in allowing to target and shortlist the right candidates, while picturing the personality of the person. I would also like to stress on some of the pitfalls in the process. If organizations tend to use social media in the entire process of recruitment, there could be issues popping up; Such as
ReplyDelete1) Consistency and Reliability of the Information
2) Reveal Protected Personal Information which would have no relation to the job functions
3) Would not provide equal opportunity if screening and eliminations are done based solely on the
data available in the social media.
Such could be subject to discrimination claims and regulations compliance issues. Thus, as your topic states organizations should be mindful to use social media in an effective manner for HR and reap the benefits of its advantages while carefully dodging its pitfalls.
As the topic indicates social media for HR is widely used and has become common in most organizations. As much as it eases the procedure of finding most suitable candidate for the organization, in terms of credibility, it will raise concerns as forge information or show of an entirely different personality on social media also can be portrayed. Nevertheless, social media can be very effective tool for an organization as well as for potential candidates if used wisely.
ReplyDeleteToday LinkedIn in popular social network in posting vacancies and selecting potential candidate to respective positions in the organization.
ReplyDeletePeople are using LinkedIn as a professional social media channels to show their experience , qualifications, , capabilities and other personal information related to their careers.
Job hunting and recruitment agencies are reviewing potential candidate profile through LinkedIn and offerings suitable position to them.
LinkedIn is good source to find good employees to organization.
Growing trend of social media will be help to HR professionals to select good employees to their organisation.
Your opinion is spot on.. Many are using social media ineffectively. Some uses it with the social wellbeing by adding value. HR may require to obtain involvement of its employees on such platforms by creating attractive one to both parties...
ReplyDelete